Below are our suggestions of questions to answer when you meet with your takeover host: Once you've figured out what you want to accomplish and who will host your takeover, it's time to nail down the specifics of how the takeover will run. 3) Decide on the content format and takeover logistics. Ideally, the content your guest creates will be highly engaging, shareable, and compelling to the viewer. They're the best fit if your primary goal is to promote a product, event, offer, sign-up, or download.Īgain, these goals aren't mutually exclusive. Community members and customers will post enthusiastically about your brand and show the value of your product.They're the best fit if your primary goal is to drive engagement on Instagram. Employees will attract interest from their friends and colleagues who want a behind-the-scenes look at what they do at work every day.Influencers will draw their audience of followers to your Instagram with their endorsement of your brand, so they're the best fit if your primary goal is to increase brand awareness by growing followers.But generally speaking, we recommend choosing your guest with the most effective strategy in mind. Now, this isn't to say that these Instagram takeover guests can only accomplish one of the goals we outlined in the previous section. There are a few types of guest Instagrammers you can invite to create content for your takeover: For example, we wanted to increase brand awareness and promote working at HubSpot, so we hosted a takeover by our recruiting team on our Instagram Story:īut we don't always do employee takeovers. This can be measured by the number of likes, comments, video and Story views, and link clicks as a result of the takeover.ĭetermining the goals of your Instagram takeover will help you decide who to choose to host it. Driving engagement within the Instagram community.This can be measured by the number of event registrations, offer redemptions, or lead form submissions as a result of the takeover. This can be measured by the number of new followers of the Instagram account as a result of the takeover. Ideally, your Instagram takeover will achieve multiple positive results, but choosing a primary goal of the campaign will help determine which type of guest to invite. It's important to determine what you want to get out of an Instagram takeover before choosing a guest and executing.
#Instagram hazeover how to
How to Host an Instagram Takeover 1) Choose what you want to accomplish. Now, let's dive into how to get started with your Instagram takeover.
Plus, Instagram takeovers help cultivate good-faith relationships between influencers that can create inroads for future collaboration and cross-promotion. The host can bring valuable new content to their followers without having to create it themselves, and the guest is able to reach an entirely new audience by posting on another account. Instagram takeovers are mutually beneficial for the guest Instagrammer and the host account.
Other types of Instagram takeovers can include: For example, here's a post from a one-day Instagram takeover when we hosted Wistia on HubSpot's Instagram and Instagram Stories: Takeovers usually take place between influencer and brand Instagram accounts within the same industries or geographic locations. Instagram takeovers consist of one user taking over another Instagram account temporarily and sharing original content with their audience. In this post, we'll dive into how to host your own Instagram takeover to drive engagement, brand awareness, and more positive outcomes for your brand. Here's an example of our friends at WeWork taking over our Instagram account: Not sure what we're talking about? Instagram takeovers involve a person or brand posting on your Instagram channel to give followers a peek at new and unique content from another perspective.
One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover. Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels.
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