It’s building awareness and, as detailed in They Ask, You Answer, the best way to get found by a qualified audience is through education. In other words, many make the most sense on your website or to be used in assignment selling, not really YouTube.īut that doesn’t mean you just forget about video.Īs the second-largest search engine in the world (behind only its parent company Google), the biggest opportunity for most businesses on YouTube is getting found or pulling people into the top of the funnel. They’re primarily for prospects who already know you or are already in conversation with you.
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Here at IMPACT, we often stress that clients and businesses in general start with a series of videos we call The Selling 7, but the fact is, these videos are extremely bottom-of-the-funnel. Video can and should be used at all stages of the marketing funnel. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?įree Course: Video Sales & Marketing Strategy What kind of YouTube videos should I make? Success comes down to creating the right content.Ī big part of this is understanding the type of content that historically does really well on the platform in this case, the different kinds of YouTube videos get viewed most, especially by your audience. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. With over two billion users logging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. 🔎 Related: 4 Dos and Don'ts of YouTube That Will Improve Your Company's ChannelĪt the tender age of 15, I somehow attracted and maintained an audience on YouTube – although plenty of brands and businesses with far more resources than a Compaq computer in their older brother’s room fail to do the same.Ī quick Google still reveals artifacts from my fangirl past. Before you get too impressed, it was a community made up of teenage fangirls of now-renowned Bollywood actor Shahid Kapoor - but that’s beside the point!
It had a website, a lively forum, an extensive photo gallery and, in its later years, a popular YouTube channel filled with original and exclusive content. I don’t talk about it a lot, but in the early 2000s, I built a thriving online community with thousands of members.
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